Monday, August 10, 2009

Canned Cannes


So a few weeks ago we went to Cannes Advertising Festival to congratulate the winners of our 48hr advert contest; talk to important people about using YT in big, bold and creative ways; and spend much time marketing Display Advertising to a demographic who were mainly there to get drunk and whoop when their colleagues won prizes.

Packed into the busy schedule was a Young Lions masterclass on the Creative Lab and YouTube by our own Andy Berndt which I will post as soon as it goes live. Meanwhile the preso in full: http://bit.ly/ytcannes

But mainly I'm posting this to share the interesting (& award winning) creative ideas that I photographed for my team:

Cannes Lions Awards Album

Sunday, July 05, 2009

Google Wave : nu-email, sharing, IM and just, like, everything



I know you don't have time to watch this mind-blowing demo about how Google guys have reinvented email with built in real-time, collaboration tools, playback, intelligent spellcheck, IM, social sharing and publishing tools - But you really, really really should. As you wont I put this link to the inside peek as well: about wave
However nothing is as good as seeing them run through their product - you do really come away thinking - 'wow - this is world changing' - if you a geek that is... Awesome.

The 'replay' function - where you can watch a thread develop over time is a-maz-ing.
The publish to a blog and live update is amazing
The simultaneous translator tool is amazing
The contextual spellcheck (yes, 'contextual') is amazing
The live-multi-editing tool, drag-and-drop photo sharing, instant inline forms & polls, mobile formating, embedability (I don;t think that's a word but... amazing)

Who knows if it will all work? - and who knows if we'll use it? It may crash and burn. But I love that they've dreamt this crazy utilitarian masterpiece up - it is a working vision of the power of HTML5.

Oh - and it's all open source - the actual app code for everyone to make their own versions - for free. Of course.

Overviews:
techcrunch
pocket-lint

Friday, June 12, 2009

Coolest, Fastest , Latest

Life is really going quite quickly.
Sometimes there is such a surge for the latest, the coolest, the fastest, the fabbest that I barely have time to register, let alone post posts.
So I'm using Posterous to do just that (so sorry Blogger but you feel old...)
I will continue to write sporadic posts - (keep meaning to share my Venice thoughts!)
Meanwhile you can check just what I think is noteworthy - over here...
http://tomu.posterous.com/

Meanwhile - here's a now slightly old but still hauntingly cool T0S-mashing use of the YT api that I still love:
This is just one example you can make your own at www.yooouuutuuube.com

Sunday, May 31, 2009

Fitzwiliam abandons Bassetti: Art Fund logo just too ugly.


Nina told me that the Fitzwilliam had refused Art Fund cash because they refused to have the art fund logo beside it (it is pretty awful...). I refused to believe it until we found this in the Times:

No logo, no lolly. Cambridge’s Fitzwilliam Museum has rejected a grant of £80,000 from the Art Fund, which gives wads of cash each year to museums and galleries to buy art. But the “tit-for-tat” deal would have meant the museum showing the fund’s newish, pink-and-black heart-shaped logo beside the funded picture. Its refusal has now lost the museum not only that money, but other funding from the V&A and the Museums, Libraries and Archives Council. So, the Fitz’s plan to purchase a £175,000 work has collapsed — at least for now.

Its director, Timothy Potts, quoted in the June edition of The Art Newspaper, takes a splendidly purist view that “logos are the currency of marketing, and this introduces a promotional element into the galleries which we regard as an unacceptable distraction”. Hear, hear, particularly as I have found out that the painting is a 1616 work by Bassetti called Dead Christ Supported by the Virgin and Mary Magdalene. A pink-heart logo would look a tad naff next to a pietà.


Tuesday, May 26, 2009

Things to make you go 'oh'... volume 1

I might have mentioned Posterous.com recently - it's been battling with evernote as my place to put stuff. It's kind of winning on the 'oh. that's cool - I'll look at that again later..." stakes. Evernote is, of course, better overall but I am beginningto think I'm not organised enough to be worthy of it... chaos is life after all...

Anyway here are some posterous posts from the last month or so that you may find interesting....
Creative Hub Blog: 27 Visualizations and Infographics to Understand the Financial Crisis http://tomu.posterous.com/creativ...
Creative Review - In Birth, In Life, In Death, with Google http://tomu.posterous.com/creativ...
Young Lions Ad contest. http://tomu.posterous.com/young-l...
Photos of Projected Clothes - Puma Uses Models in Underwear For L.I.F.T Ads (GALLERY) (pictures, images, etc.) http://tomu.posterous.com/photos-...
Obscura Mint Plaza Building Projection - 7 HD projectors over a 6,000 pixel platehttp://tomu.posterous.com/obscura...
YouTube and Sprint Team Up for User-Generated Homepage Adhttp://tomu.posterous.com/youtube...
Zeitgeist Europe 2009 - Day Two Opening Video http://tomu.posterous.com/zeitgei...
The Hummingbird and the Elephants - Cannes Young Lions 2009 http://tomu.posterous.com/the-hum...
Yoostar. Weird, karaoke-for-actors-(or non-actors) green-screen into the original film thing? - good christmas present?? http://tomu.posterous.com/yoostar...
How Google's cute "doodles" became Satan's pawns - Ars Technicahttp://tomu.posterous.com/how-goo...
newsmap.jp - still going, still cool http://tomu.posterous.com/newsmap...
Periodic Table of Typefaces http://tomu.posterous.com/periodi...
AK-03 Columbia Glacier from Cliff http://tomu.posterous.com/ak-03-c...
Rosling on the Swine flu alert - News/Death ratio: 8176(!) http://post.ly/WcX
canneslions's Channel http://post.ly/WZq
Gizmodo - Manhattan Mapped Without a Horizon - Here & therehttp://tomu.posterous.com/gizmodo...

Sunday, May 17, 2009

What is truth anymore anyway?

"Fake" is, apparently, one of the most common comments left under YouTube videos.
Wikipedia is (nearly) as trustworthy as the Encyclopedia Britannica. (true)
The moon landings were shot on a soundstage (untrue)
We all know you can't believe everything you read - but when French composer Maurice Jarre died in March 2009 and the obligatory purple prose rolled around the world few would have expected that these obituaries would become a part of a bigger story that asked some interesting questions about how we validate information on the internet and what the future holds for our understanding of 'truth'.

The Jarre obituaries were spiked by an undergraduate in Dublin, Shane Fitzgerald, who, in an attempt to survey the untested reliance on wikipedia by bloggers, stuck in some anodyne, yet completely fabricated, quotes within hours of Jarre's death. They were positioned intentionally to fool lazy bloggers, and were taken down by moderators twice the day after Jarre's death - but the third time Fitzgerald's post lasted 24 hours, enough time for the too-perfect lines to be picked up, not only by bloggers but also by sources of repute in the UK: the Guardian, the Independent, and even the BBC - and all too quickly these sources were then used to retrospectively validate Fitzgerald's dodgy posting and the quotes gain complete credibility. (Being an English wiki I'm guessing the quotes had no impact on French media coverage)

Spectacularly successful in his deceit (and perhaps a little embarrassed) it took Fitzgerald three weeks to own up. The Guardian was the only one to address the fraud adequately - if slightly tetchy - the rest just shrugged and corrected the online version, the printed editions remain archived in libraries across the globe. Understandably the 'project' became a story in itself (mainly in Ireland) - yet not one flogged to death by those who had most to learn - the journalists, the bloggers, the wikipedia moderators. For example how 'true' can a wikipedia article get? At what point should historical or science articles be locked? Should biographies face a 48 hour lockdown after a subjects death? Should journalists be taught how to look at the history of a wiki entry? (which would have instantly caused doubt in this instance...) Do paid-for-copy services such as Knol actually have a genuine future? Should journalists have to cite or hyperlink sources for online material?

Or are we all too lazy, too pressured, too trusting? We are entering an age where almost every piece of information is digitised for consumption and tools exist to manipulate that information without trace. Everything is possibly fake, forged or fraudulent. I researched this whole piece online without really checking. Maybe I didn't even research it - will you check? So where do we turn then for the 'truth'? Does it just become an article of faith? To me this a question posed but not really answered because no-one is in charge - it's a conundrum for the cheerleaders of crowd-wisdom, a challenge to cash-strapped news outlets, a challenge to rationalism - but it won't be resolved.

A BBC journalist I know recently used an unsubstantiated wikipedia entry about a film stunt. He was horrified to see it become the reference point used by moderators to validate the same wiki entry. This is a slippery slope - undergraduate experiments are probably the tip of the iceberg. But who knows.

Saturday, April 18, 2009

YouTube Symphony Orchestra at Carnegie Hall


So quite an intense night at Carnegie Hall last Wednesday when the YouTube Symphony Orchestra finally made its debut.

The results of this project have been amazing. 25 million channel and video views. 30,000 subscribers. And PR uptake like no other, from TechCrunch to the New York Times, the Wall Street Journal, Time, CNN, Reuters & the Guardian, from NBC to the BBC.

It was a stellar evening of entertainment, as 100 winners from 31 different countries assemble to perform Tan Dun's Internet Symphony No. 1 - Eroica, written especially for the YouTube community, under the watchful baton of world-renowned conductor Michael Tilson Thomas and classical superstars such as Mason Bates, Composer and DJ; Measha Brueggergosman, Soprano; Joshua Roman, Cello; Gil Shaham, Violin; and Yuja Wang, Piano. Every single winner auditioned on YouTube along with over 3,000 others from 71 countries.

Below are a lot of feeds relating to the event:
Photos:

Video:
UGC content


BBC

Print/News:

Twitter:

The Concert: